What is a good conversion rate? (And how to improve it)

Wrapping up a launch that didn’t meet your expectations can be disappointing, but your conversion rate might not be the problem. How to calculate your conversion rate You can calculate your conversion rate by taking the number of sales, or conversions, and dividing that by the number of unique visitors to your sales page. You’ll…

How do you know how well your sales page or landing page is performing? You can track your conversion rate in Google Analytics. You set up a goal, and see where visitors came from and which pages/posts get you the most subscribers or sales.

How to find your conversion rate in Google Analytics

How do you know how well your sales page or landing page is performing? If you haven’t heard of the term conversion rate, it’s the percentage of visitors that complete a certain action. That action could be to buy your offer from your sales page or sign up for your opt-in freebie.

You can track your conversion rate in…

How to design and customize blog posts in WordPress using Elementor

How to create a blog post template in Elementor

“It’s all in the list.” 👈 I’m sure you’ve heard that plenty of times. But is your blog bringing in new subscribers like it’s supposed to? Not all themes come with a blog post template that’s actually set up for conversions. So here’s how you can create your own high-conversion blog post template using Elementor PRO. The…

How to customize your blog overview page in WordPress (with Elementor)

How to edit your blog page in WordPress with Elementor

You might not like the way your theme displays blog posts by default. So let’s change this. Follow this tutorial to build your own blog archive page using the theme builder from Elementor PRO. We’ll create a blog header with an opt-in form to promote your lead magnet, add the posts archive itself of course,…

Best WordPress page builder for coaches | How Elementor makes WordPress easy to use

Best WordPress page builder for coaches

You want to build your site in WordPress, but as a coach, you’re afraid it’s going to be hard to use. Don’t worry, because in this video, I’ll show you how Elementor can make it easy for you to edit your site. First, to simplify, a website consists of a few pages that are connected…

Getting started with WordPress: WordPress intro for coaches moving from SquareSpace, Weebly or Wix

Introduction to WordPress for coaches & course creators

When I started my YouTube channel, I asked my e-mail subscribers what videos they wanted me to make. Shelley said: I’m scared to change my website from Weebly to WordPress. I’ve heard that a DIY website like Weebly is already “hosted” but I don’t understand what that means. So in this post, I’m giving an…

How to create a product mockup graphic in Canva

How to create a digital product mockup in Canva

You’re working on a sales page and want to create a mockup graphic showing your digital product or online course? In this tutorial, I’m going to show you how to do that in Canva. Start by logging in to your Canva account and click to create a new design, or choose one of the options…

How to create a custom PayPal button

How to create a custom PayPal buy now button

If you’ve chosen PayPal to get paid online, the way the default Buy Now button looks might not look so great on your sales page. In this tutorial, I’m showing you how to create a custom PayPal button, for your website using a page builder as well as when you need to use HTML and…

Should you have a separate testimonials page?

Where & how to use testimonials on your website

If you’re selling coaching or consulting services through your website, client testimonials should be a key content element on your website. Testimonials are statements from your (former) clients about their experience working with you. They work well because they establish credibility and trust by using other people’s opinions of your service. If used well, they…

Course Launch Planner & Checklist

Everything you need to do for a launch – without burning yourself out before enrollment opens

Prepare for your course launch using my free Course Launch Planner & Checklist.

It'll help you create a plan, stop wasting time googling, and avoid missing any of the million moving pieces so you can feel prepared & confident about your launch.