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Tips & tutorials for
creating and selling digital products
I'm Anouska
I help you create and launch digital products, so your business keeps working even when you rest.
I’m here to take care of the design & tech while you focus on coaching and teaching.
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How to find your conversion rate in Google Analytics
How do you know how well your sales page or landing page is performing? If you haven’t heard of the term conversion rate, it’s the percentage of visitors that complete a certain action. That action could be to buy your offer from your sales page or sign up for your opt-in freebie.
You can track your conversion rate in…
How to create a blog post template in Elementor
“It’s all in the list.” ? I’m sure you’ve heard that plenty of times. But is your blog bringing in new subscribers like it’s supposed to? Not all themes come with a blog post template that’s actually set up for conversions. So here’s how you can create your own high-conversion blog post template using Elementor PRO. The…
How to edit your blog page in WordPress with Elementor
You might not like the way your theme displays blog posts by default. So let’s change this. Follow this tutorial to build your own blog archive page using the theme builder from Elementor PRO. We’ll create a blog header with an opt-in form to promote your lead magnet, add the posts archive itself of course,…
Best WordPress page builder for coaches
You want to build your site in WordPress, but as a coach, you’re afraid it’s going to be hard to use. Don’t worry, because in this video, I’ll show you how Elementor can make it easy for you to edit your site. Read my Introduction to WordPress for coaches & course creators to learn everything…
Introduction to WordPress for coaches & course creators
When I started my YouTube channel, I asked my e-mail subscribers what videos they wanted me to make. Shelley said: I’m scared to change my website from Weebly to WordPress. I’ve heard that a DIY website like Weebly is already “hosted” but I don’t understand what that means. So in this post, I’m giving an…
How to create a digital product mockup in Canva
You’re working on a sales page and want to create a mockup graphic showing your digital product or online course? In this tutorial, I’m going to show you how to do that in Canva. Start by logging in to your Canva account and click to create a new design, or choose one of the options…
How to create a custom PayPal buy now button
If you’ve chosen PayPal to get paid online, the way the default Buy Now button looks might not look so great on your sales page. In this tutorial, I’m showing you how to create a custom PayPal button, for your website using a page builder as well as when you need to use HTML and…
Where & how to use testimonials on your website
If you’re selling coaching or consulting services through your website, client testimonials should be a key content element on your website. Testimonials are statements from your (former) clients about their experience working with you. They work well because they establish credibility and trust by using other people’s opinions of your service. If used well, they…
Why you shouldn’t make neat text columns on your website
Lately, I’ve come across more and more people who want to create nice-looking columns, also known as ‘justified text’ on their website because it ‘looks good’. Do you want to have these nice-looking columns on your website, too? The problem with this is that your site shouldn’t only look good, it should be easy to…
4 types of visuals your sales page needs – and where to get them
Earlier, I shared the 9 elements you need to have on your sales page. Once you’ve written your sales page, it’s time to make it pretty – and irresistible to your ideal clients! These are the visuals you need to include on your sales page: 1. Photos of you Show your reader you’re a real…
9 elements of a sales page that converts
Creating your first (or next) sales page takes a lot of time, especially if you count everything from market research to decide your offer to copywriting, design, and connecting all the tech for payments and automated emails. A lot of coaches struggle not just with how their sales page should look (how to decide your…
How to choose & combine fonts for your website
Did you know it takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website? This is a subconscious process based on visuals and the emotion your website evokes. A large part of that depends on your brand colors, but the fonts you use on your website play a big role…
Stop the systems & tech overwhelm
Take my free Stress-Free Systems Strategy Quiz and find out which systems will make the biggest difference for your business—plus, you’ll get personalized recommendations and specific tips to start making things easier right away.
... or join my list without the quiz or any freebie – just receive tips, new resources, and first dibs on future offers—delivered straight to your inbox.