I believe there's no freedom
until everyone is free to be themselves

👉 I stand for equality, justice, diversity, inclusion, fairness, and love without judgment.

I'm committed to being inclusive in my business. I'm committing to creating a safe community for women, BIPOC people, LGBTQ+ people, neurodivergent people, and disabled people.

What I promise

  • I will always provide transcripts, closed captions, and speed controls on my videos.
  • Whenever I host a live event (webinars, workshops, etc.), there will be a replay (with transcripts, closed captions, and speed controls).
  • I speak in binary language (she/he) only when the people I refer to identify as such. I honor and respect all sexual orientations and non-gender binary peoples.

That said, I also believe everyone has different things they are and are not aware of. I'm a neurodivergent, cisgender, heterosexual, Dutch woman living in The Netherlands who struggles with a chronic illness. I will never fully know what it's like to be Black, queer, non-binary, deaf, or anything else that I'm not.

I am doing the best I can with the knowledge that I have, and while I'm actively seeking out resources to learn about different things I can implement in my business to be more inclusive, please get in touch with me if there's anything I can do to be more inclusive and/or improve accessibility for you.

Any content I create, I do so with the intent to educate, inspire, and serve solopreneurs from all walks of life, regardless of their socioeconomic status, political status, religious affiliations, or race. However, I stand behind the beliefs listed here above all else, and should my content be consumed by someone who does not uphold these beliefs, it is not meant for them, and I do not affiliate with their misaligned views.

To say it plainly, I do not tolerate ableism, racism, sexism, or discrimination. Period.

Any partnerships that do not uphold this code of ethics (equality, justice, diversity, inclusion, fairness, and love without judgment) are subject to revision and immediate termination.

World Events, Crises, and Politics

This section is inspired by Kelly Diels' Values + Business Practices page. I do not personally know her, nor do I have any experience working with her or her offerings, but I do want to give credit where credit is due.

Running my business means keeping things going even when the world feels heavy. Here’s how I handle challenging times.

Keeping the Business Running

I run a business, which involves promoting my products and services through emails and social media. In difficult times, like during wars or major disasters, I keep my business going.

Some might expect small business owners like me to pause, but big companies usually continue as normal. Pausing operations isn’t feasible for small businesses like mine because bills don’t stop, and I need to make money to support my family. As a solopreneur who makes most of her income through 1:1 services, I do not have the privilege of being able to pause my business whenever a crisis occurs anywhere in the world.

I'm located in The Netherlands, and while it saddens me to hear of floodings, wildfires, wars and other issues around the world, as long as it doesn't impact me or people close to me directly, the best I know to do is to keep my business going, make money, and donate to causes that can really make a difference.

How I Respond to Global Events

When tragedies happen, I focus on what I can do directly. This might involve supporting those affected around me quietly rather than making public statements. Just because you don’t see it online doesn’t mean I’m not taking action.

If an issue is outside my area of knowledge or direct involvement, I try to raise awareness of those who are experts instead of adding my voice where it isn’t needed. My goal is to highlight their expertise without seeking attention for myself.

By keeping my business going, I can make money that allows me to not only support my family but also donate to causes that can really make a difference.

Knowing My Role

I’m not a news source and can't offer detailed insights into every crisis. Those elected to lead are responsible for big decisions and actions. My focus is to use my voice where I can truly help.

If I don’t have the skills or direct connection to a specific situation, I choose to stay quiet. This helps keep the focus on those who can really make a difference.

If you're ever in doubt, this is where I stand:

  • I support women’s right to choose
  • LGBTQ+ rights are human rights
  • Black Lives Matter
  • Global warming is real
  • The earth is round

Thank you for reading my code of ethics. If you have any questions, please don't hesitate to contact me.