When I was a teenager, I struggled with depression and an eating disorder. I found an outlet in creating graphics that helped me work through my feelings. Both graphic design and web development were activities I enjoyed, that I could fully focus on and lose myself in. I started learning about design and code by basically taking in everything I could find about it.

I enjoyed analyzing & recognizing fonts and logos so much, I even bought a board game all about it. It quickly started gathering dust because none of my friends wanted to play it anymore, as no one could beat me at it.

And yet, when it came time to choose what studies to pursue at university, I took the safe route and studied law. I graduated in the middle of a recession, and couldn't find a full-time job in my field (so much for the "safe" route). While browsing online I came across a graphic design "competition" site, where clients post a job and get entries from multiple fledgling designers, then pick a winning graphic. The first time I entered, I won and made a couple of hundred dollars. That's when I realized I could make money doing work I actually really enjoy.

I started applying for web design and development jobs and in no time, had landed a full-time job in corporate web development. But I missed the creativity of web design and kept being pulled to the freedom of running my own web design business.

As a starting business owner, I ran into quite a few fears and limiting beliefs and spent a lot of time in the online world of personal development. Already knowing this space intimately, I found that when I started getting design clients on my own, I enjoyed working with life and wellness coaches the most.