Growing my business on the side of my full-time job left me burnt out.

I was learning as much as I could about copywriting, blogging, list building, email marketing, social media marketing, and trying to implement everything I was learning.

The exhaustion from doing it all piled up until one afternoon, just after lunch break, I finally broke down and went home on sick leave. I was lucky to go home at a time when there was barely any traffic, because while driving home my eyes started to close. It took every bit of energy I had left in me to get home safe. I realized I couldn’t keep going like this. Something had to change.

I stopped doing things I wasn't actually ready for, started automating and delegating some tasks, and stopped taking on long-term client projects. At the start of these long-term projects, we'd both be excited and ready to go, but then we'd hit a spot where I was waiting for copy or feedback, working with other clients to fill the time, get the copy or feedback and suddenly have too much work at once, and then I couldn't give my clients the experience I want to give them. No one enjoyed that.

I enjoyed the start of these projects when energy is still high and things get done fast. So I brain-dumped all the different types of projects I'd done and looked at which ones were the fast-paced, high-energy projects I enjoyed the most. That's how I decided to focus on design for program and course launches.

Because I believe we do our best work when it's work we enjoy. So if you were still working on webinar slides at 2 a.m. for your previous (or current) launch, and they still don't look the way you want? It's time to hand it over to someone who knows exactly what to do.