Your course shouldn’t need you at full energy to sell. Let’s build one that doesn’t.
You didn’t start your business to spend every week proving your course is worth buying, all over again. You started it to teach, to help, to build something that gives you your time back, not something that needs you switched on at all times to survive.
If you’re here, I’m guessing you care a lot about the people you teach. You’ve put real thought into your course. You want your students to get results. What you probably haven’t built yet is the part that sells it for you when you can’t.
That’s not a gap in effort. It’s a gap in the system underneath.
That’s where I come in.
I’m Anouska Rood. I build evergreen sales funnels for course creators: the systems that keep a course selling whether you’re sick, tired, or on vacation, not just on the weeks you have the energy to push it.
I started out in web design and tech support, and over 12+ years I worked behind the scenes of online course launches: building sales pages, setting up automations, troubleshooting the tech, and watching what actually separated the courses that sold consistently from the ones that only sold during launch week.
It was never the content. It was never the creator’s effort. It was always the same thing: a funnel with one moving part, the person running it, and no way to keep going when that person’s energy ran out for the week.
That’s what led me to build the Steady Sales Framework: a 3-part approach to the systems that keep a course selling on its own. Sales foundation, social proof system, evergreen marketing system. Built from what I’ve actually seen work, after more than a decade on the inside of online course businesses.
Here’s how it works
Step 1: Sales Foundation
We check whether your course is set up so people can buy without a DM, an email back and forth, or a call with you first. If there’s a gap between your sales page, your checkout, and delivery, we close it here.
Step 2: Social Proof System
We look at what happens after someone buys. Your results are the most convincing thing you have. We build the system that captures and surfaces them automatically, so you’re not digging through your inbox before every launch.
Step 3: Evergreen Marketing System
We build the part that keeps bringing new people in on the weeks you’re not actively promoting: content that works while you rest, and an email sequence that introduces you when you can’t.
I was getting overwhelmed with all the tasks for my online course. Working with Anouska has massively eased my stress levels! I’m now able to focus on what I love, coaching and teaching, which has transformed my business and my life. She’s set up platforms and systems that work by themselves, saving invaluable time and energy. Thanks to Anouska, I’ve now had several smooth and successful course launches!
— Rebecca Tolin
When I started this business, I was juggling a day job while building it on the side. A chronic illness made me reconsider things fairly quickly. Some weeks I have the energy to show up fully, and some weeks I really don’t, and I needed a business that kept working either way.
My marketing systems bring in leads and sales whether I’m working, resting, or out with my family. I want that same thing for you: a course that doesn’t ask you to be at full energy every single week just to keep the sales coming.
When I’m not behind my computer, you’ll find me chasing after our toddler Lucas, walking Finn (our Lapponian herder, who takes his walking duties very seriously) in the woods near our home in the Netherlands, or getting lost in a good book.
Where to go from here
If you stopped posting tomorrow, would your course still sell? The Evergreen Funnel Fix is a free guide that walks you through the 3 layers of your course funnel, so you can see exactly where yours depends on you.
If you’d rather talk it through, the free Steady Sales Roadmap is a 30-minute call where we map out exactly what to focus on next.
If you already know you’re ready, take a look at how I can help.