Should you have a separate testimonials page?

Where & how to use testimonials on your website

If you’re selling coaching or consulting services through your website, client testimonials should be a key content element on your website. Testimonials are statements from your (former) clients about their experience working with you. They work well because they establish credibility and trust by using other people’s opinions of your service. If used well, they…

Do you want to make neat text columns on your website? There's a difference between reading on screen and print, click through to find out why you shouldn't make neat text columns on your site.

Why you shouldn’t make neat text columns on your website

Lately, I’ve come across more and more people who want to create nice looking columns, also known as ‘justified text’ on their website because it ‘looks good’. Do you want to have these nice looking columns on your website, too? The problem with this is that your site shouldn’t only look good, it should be…

How to create a fillable PDF workbook for an online workshop using free tools

An interactive, fillable worksheet or workbook will help your participants get better results because they pay better attention when they take notes and work through the steps during your workshop. Learn how to make one using free tools!

How do you know how well your sales page or landing page is performing? You can track your conversion rate in Google Analytics. You set up a goal, and see where visitors came from and which pages/posts get you the most subscribers or sales.

How to track your conversion rate in Google Analytics

How do you know how well your sales page or landing page is performing? If you haven’t heard of the term conversion rate, it’s the percentage of visitors that complete a certain action. That action could be to buy your offer from your sales page, or sign up for your opt-in freebie. You can track…

Once you’ve written your sales page, it’s time to make it pretty – and irresistible to your ideal clients! These are the 4 types of visuals your sales page needs – and where to get them.

4 types of visuals your sales page needs – and where to get them

Earlier, I shared the 9 elements you need to have on your sales page. Once you’ve written your sales page, it’s time to make it pretty – and irresistible to your ideal clients! These are the visuals you need to include on your sales page: 1. Photos of you Show your reader you’re a real…

Learn what to include on your sales page and how to structure it so your ideal clients can't help but click that buy button!

9 elements you need to have on your sales page

Creating your first (or next) sales page takes a lot of time, especially if you count everything from market research to decide your offer to copywriting, design, and connecting all the tech for payments and automated emails. A lot of coaches struggle not just with how their sales page should look (how to decide your…

Get my best FREE resources to attract dream clients + make more sales

The Brand Strategy Workbook helps you create a brand that cuts through the noise and lets your ideal clients know YOU are the right coach for them.

In the Sales Page Blueprint you’ll learn what to include on your sales page and how to structure it so your ideal clients can't help but click that buy button!

The Website Strategy Workbook will help you get strategic about your website, so you can turn more visitors into subscribers and paying clients.