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How to track your goals in Google Analytics

Where do you want to take your site? How will you know if you’ve reached your goal? You can track your goals in Google Analytics.

If you’ve already set up Google Analytics for your site before (and I really hope you have), look over your statistics for the past few months or year. Decide if and how much you want to grow your site. Then make a plan for how you could make that happen.


Setting up goals

  1. Go to the Admin area of Google Analytics. From the ACCOUNT and PROPERTY columns, select the property you’re working with. In the VIEW column, click Goals.
  2. Click the button to create a new goal. Give it a name that makes sense to you and select the type of goal you want.

You may want to track how many people actually contact you when they’re on your contact page. When they’ve submitted the form, they may be redirected to a Thank You page. That’s the destination goal you want. The Funnel allows you to set up the path you expect people to take to reach the destination page. In this case, you want to know how many people go from the Contact page to your Thank You page, meaning they submitted the contact form.

Google Analytics: Setting Up Goals

Play around with it and set up more goals to track everything you want people to do on your site. Maybe you’ve created some calls-to-action. Set up a goal in Google Analytics to track how well they’re doing.

Once you’ve set up goals in Google Analytics, you can start getting strategic about your site and track your progress. Sign up below for my free Upgrade Your Site 5-day mini-course to learn how to use your site strategically for your business.

  • Great tutorial! I’ve been using Google Analytics forever to view my data, but have yet to really get into the admin part and customize it. Now I just need to brainstorm some goals to track…

    • Thanks Jessica! What’s the number one thing you want people to do on your site? Set up tracking for that goal, then once you have tracked it for a while (so you have your base percentage), find ways to up the percentage of people doing what you want them to do, and try them out one at a time for a while. I’d love to hear how it goes!

  • Awesome this was so helpful – Especially just stopping it from tracking my visits. Have set up a couple of goals but wasn’t quite sure what kind of thing I wanted to I will see what happens and play about as I go 🙂