If you ever feel awkward posting about your offer over and over during launch, you’re not alone, and you’re definitely not failing. Most of my clients find it hard to come up with new ways to talk about the same product, but what really holds back your launch results isn’t talking too much, it’s talking too little.
A client of mine recently launched to a very warm audience, but sales were slow at first. Her offer wasn’t bad, the problem was simply that not enough people saw it. When she posted and emailed more often, her launch results turned around fast.
Here are 25 fill-in-the-blank post ideas you can use for any digital product launch, so you can prep your Instagram, Facebook, and other social media content ahead of time, show up everywhere your people are, and (finally) launch without last-minute stress or the awkward “what do I even post now?” spiral.
Want even more post ideas, PLUS Canva templates? Get the Social Media Launch Toolkit: 50 caption templates (different from the ones in this post!) for every phase of your launch, 200+ Canva templates (available in different styles), a guide on how to adjust caption templates to different platforms, and suggested posting schedules so you know what to post when.
Need hands-on help? Check out my Launch Support Services to get your entire launch taken care of!
Social media post ideas explained
Handing you a bunch of social post ideas isn’t all that useful unless you know what they mean. Here’s your cheat sheet for the social media launch post ideas coming up later in this post:
- [PRODUCT NAME]: Enter the name of your product, program or course here.
- [PRODUCT TYPE]: What kind of product is this? (E.g. an e-book, coaching program, course)
- [PRODUCT BENEFIT]: What does this product offer? (E.g. to help you launch without overwhelm, to grow your YouTube channel, to heal your digestive issues, etc.)
- [PRODUCT FEATURE]: A specific feature/module/tool/formula that will help your customers get one of the product benefits.
- [PRODUCT WHY]: What lead you to creating your product? What happened in your life or business, or what did you see other people struggling with that you wanted to create the solution for?
- [PROBLEM]: What problem do people struggle with that your product offers the solution for?
- [LINK]: Insert the URL to where you want to direct people, such as your sales page or enrollment form. Or replace with “Link in bio”/”Swipe up” depending on where you plan to use it.
- [DISCOUNT]: The amount of savings off your product, program or course.
- [BONUS]: The name of your bonus offering.
- [DATE] or [TIME]: Fill in the associated date and/or time (e.g., course closes at 8:00pm EST tonight). Be sure to include the timezone to avoid confusion.
- [TIMELINE]: How long your free challenge/paid program takes.
- [CUSTOMER NAME]: Name of your customer/client. You can also insert your customer’s Instagram handle instead.
- [Option one/option two/option three]: Pick the option that fits your situation (i.e. are you offering early bird pricing or early bird bonuses; is it a free webinar, masterclass or workshop?)
Pre-launch post ideas to build buzz
I have something new and exciting coming soon. I think you’re gonna love it!
Get on the early bird waitlist if you want to be the first to know about it. [LINK]
I created [PRODUCT NAME] because [PRODUCT WHY].
And now it’s almost here!
Sign up to be the first to know when it’s [open/available]. [LINK]
COMING SOON! I’m launching [PRODUCT NAME] in just a few days.
Join the waitlist to get early bird [pricing/bonuses]. [LINK]
FREE [WEBINAR/MASTERCLASS/WORKSHOP]: [TITLE OF YOUR WEBINAR/MASTERCLASS/WORKSHOP].
Get [PRODUCT BENEFIT] without [PROBLEM] – join me on [DATE] at [TIME]. [LINK]
FREE [WEBINAR/MASTERCLASS/WORKSHOP]: [TITLE OF YOUR WEBINAR/MASTERCLASS/WORKSHOP].
Join me on [DATE] at [TIME] and learn [what they’ll learn].
Sign up now: [LINK]
Do you feel like you’re doing all the right things [in your biz/for your health/etc.] but you still struggle with [PROBLEM]?
[PRODUCT WHY]
This is exactly why I created the [CHALLENGE NAME] FREE CHALLENGE – so you can [PRODUCT BENEFIT] without [PROBLEM].
In [TIMELINE], we’re going to:
✔️ Achievement #1
✔️ Achievement #2
✔️ Achievement #3
We’re starting on [DATE or DAY e.g. Monday] so don’t miss out! Join the [CHALLENGE NAME] FREE CHALLENGE: [LINK]
Want more personalized launch strategies? Check out my Launch Support Services to get tailored support for a successful launch.
Social media post ideas for cart open and early bird
I’m excited to announce that [PRODUCT NAME] is [OPEN/AVAILABLE]!
Whether you’re trying to [PRODUCT BENEFIT] or [PRODUCT BENEFIT], this [PRODUCT TYPE] is for you!
Sign up now: [LINK]
Early bird [pricing/bonuses] ends at [TIME]! Don’t miss it! [LINK]
Instagram caption templates to promote your digital product
Thinking about signing up for [PRODUCT NAME]?
Everything in this [PRODUCT TYPE] is normally only available to my one-on-one clients.
Here’s your chance to experience [PRODUCT BENEFIT] WITHOUT making a [$PRICE OF YOUR ONE-ON-ONE OFFER] investment: [LINK]
Get your sales page designed by me! Let’s make your offer irresistible.
Not sure if [PRODUCT NAME] is right for you? Read this to find out more: [LINK]
[PRODUCT BENEFIT ONE], [PRODUCT BENEFIT TWO] and more. It’s all here: [LINK]
Are you ready to stop struggling with [PROBLEM]?
Inside of [PRODUCT NAME] I cover:
✔️ [PRODUCT BENEFIT ONE]
✔️ [PRODUCT BENEFIT TWO]
✔️ [PRODUCT FEATURE] so that you can [PRODUCT BENEFIT][PRODUCT NAME] is open right now – but it’s only available until [DATE] at [TIME]! Join now: [LINK]
Q&A TIME! I’ve gotten a lot of questions about [PRODUCT NAME].
[Q&A1, e.g. What is [PRODUCT NAME] about?]
[Q&A2, e.g. Who is [PRODUCT NAME] created for?]
[Q&A3, e.g. [Time/money objection]. Why should I join now?]
If your question isn’t answered, leave a comment below!
(Or use the Questions sticker if using this in your IG Stories)
Social proof
Worried that [PRODUCT NAME] won’t work for you? Meet [CUSTOMER NAME].
They joined [PRODUCT NAME] when struggling with [PROBLEM].
After [PRODUCT NAME] they now [PRODUCT BENEFIT].
Ready to stop struggling with [PROBLEM] too? [LINK]
[TIMELINE] can change your life
It might be hard to imagine how quickly things can change when you join [PRODUCT NAME], so let me share some REAL client examples.
After [TIMELINE] in [PRODUCT NAME], [CUSTOMER NAME ONE] [achievement].
And after [TIMELINE], [CUSTOMER NAME TWO] [achievement].
It is possible for you too! Join [PRODUCT NAME] now: [LINK]
[Testimonial text]
– [CUSTOMER NAME]Want to get [PRODUCT BENEFIT] too? Join [PRODUCT NAME] now: [LINK]
Discounts
Who doesn’t love a deal? Until [DATE] receive [DISCOUNT] off [PRODUCT NAME]. What are you waiting for? Don’t miss out! [LINK]
If you’re thinking of using [PRODUCT FEATURE] to [PRODUCT BENEFIT], now is the perfect time to learn how. Get [DISCOUNT] off [PRODUCT NAME] when you sign up now. [LINK]
Bonuses
BONUS TIME! Get [BONUS] when you sign up for [PRODUCT NAME]. Find out more at [LINK]
Receive [BONUS] when you register for [PRODUCT NAME] by [DATE]. [LINK]
Social media caption templates for cart almost closed
Seats are filling up for [PRODUCT NAME]. There are just # spots left, so if you’ve been considering enrolling, don’t miss your chance! [LINK]
# HOURS LEFT! [PRODUCT NAME] will be closing its doors at [TIME]. GET IN NOW: [LINK]
Launch post ideas for cart closed
[Registration/Enrollment] for [PRODUCT NAME] is closed! I’m so excited to help # new students get [PRODUCT BENEFIT]! If you missed out, sign up to be the first to know when it’s available again. [LINK]
Doors are closed for [PRODUCT NAME]. Sign up now so you don’t miss the next round: [LINK]
If you weren’t quite ready to invest in [PRODUCT NAME] but are still struggling with [PROBLEM], you can get started for free with [OPT-IN FREEBIE NAME]. [LINK]
Want even more post ideas, PLUS Canva templates? Get the Social Media Launch Toolkit: 50 caption templates (different from the ones above!) for every phase of your launch, 200+ Canva templates (available in different styles), a guide on how to adjust caption templates to different platforms, and suggested posting schedules so you know what to post when.
Done is better than perfect, and taking the time to plan a few posts now will save you so much stress during your launch.
Need more hands-on help with your launch? Work with me and let’s get your digital product launched successfully!
Loving these ideas – got my gears turning for our next big thing.
Glad to hear you loved these ideas! What are you planning to launch?