4 types of visuals your sales page needs – and where to get them

Reading Time: 2 minutes

This blog post contains affiliate links. This means that I may receive a commission – at no extra cost to you – if you click on a link and make a purchase. I only recommend products and services that I use & love - whether an affiliate relationship is in place or not.

Earlier, I shared the 9 elements you need to have on your sales page. Once you’ve written your sales page, it’s time to make it pretty – and irresistible to your ideal clients!

These are the visuals you need to include on your sales page:

1. Photos of you

Show your reader you’re a real person. At the very least you need a photo in the Introduce Yourself section, but you can also use these for background images and as feature images throughout your sales page.

2. Stock photos that align with your offer and message

Use these for background images and as feature images throughout your sales page.

You likely don’t want to buy great photos for every single blog post or build a sizeable image library. But you also definitely don’t have the funds to take the risk of being sued for using copyrighted photos. Do NOT get your photos from Google Image Search.

Here are 13 sites to get beautiful free stock photos for your sales page, to use around your site, or for great promo graphics.

13 sites with free stock photos for your sales page

  1. Barn Images
  2. Burst
  3. Fancycrave
  4. FreeImages
  5. Kaboompics
  6. Pexels
  7. Picjumbo
  8. Picxclicx
  9. Pixabay
  10. Vecteezy
  11. Public Domain Archive
  12. StockSnap
  13. Unsplash

Where to get gorgeous, premium stock photos for your sales page

I love Styled Stock Society which has a membership filled with gorgeous photos, but also offers free photos when you sign up for their e-mail list.

If you prefer to buy one-off photos or photo packs without a membership, Creative Market has a huge amount of photos for every niche.

3. Icons

Use these when outlining what lessons and modules are included in your program or any specific tools and resources they will get when they purchase.

My favorite resources for icons:
Free: IconsDB
Premium: Creative Market

4. Product mockups

These show the reader a preview of what your program looks like and what they can expect once they purchase. People love to see inside of the membership site and workbooks, and it helps show them the quality of your product. You can easily create product mockups in Canva.

My favorite resources for product mockups:
Free: Canva, PlaceIt.net
Premium: Creative Market

Hi!

I'm Anouska

I help you create and launch digital products, so your business keeps working even when you rest.

I’m here to manage the behind-the-scenes of your launch while you focus on coaching and teaching.

Canva Template Shop

Create stunning digital products and promotional materials with my easy-to-use Canva templates.

Work With Me

Looking for done-for-you services? Let me handle everything from lead magnets to full launch management.

Course Launch Planner & Checklist

Get the free
Course Launch Planner & Checklist

It'll help you create a plan, stop wasting time googling and avoid missing any of the million moving pieces so you can feel prepared & confident about your launch!

What my clients are saying:

"I'm now able to focus on what I love, coaching and teaching. Thanks to Anouska, I've had several smooth and successful course launches!"
— Rebecca Tolin, Mind-Body Coach

"I LOVE my new sales page. I’m really, really proud and happy with it! I raised my price and more people joined."
— Erika Vieira, YouTube Coach

Get in touch
Have questions or need more info? I’m here to help!

Contact me

Leave a Comment





Course Launch Planner & Checklist

Overwhelmed by all the moving parts of your course launch?

Do you want to launch with a clear, organized plan?

My free Course Launch Planner & Checklist will help you:

  • Set and achieve meaningful goals without burnout
  • Follow a comprehensive checklist that covers every detail—from pre-launch excitement to post-launch follow-up
  • Manage your time and energy every step of the way

Say goodbye to chaos with a clear course launch plan that covers every step, so you go into your launch feeling prepared and confident.