Your Focus Area
Marketing Systems
Improving your Marketing Systems will help more people find and buy from you. Your answers show that boosting how you reach and connect with your audience will make a big difference. Good marketing helps people find you and turns their interest into order notifications. By focusing on your marketing, you'll reach more people who are eager to learn from you and benefit from what you offer.
Here’s how you can start making your marketing systems work better for you:
Tips and tools
to get started
Email Marketing
Stay in touch with your audience using tools like Mailerlite (affiliate link) or ConvertKit (affiliate link). These platforms help you create emails that look great and send them automatically, so you’re always in contact.
Set up automated emails to welcome new subscribers, share helpful content, and introduce them to what you offer. A regular newsletter with tips, updates, and invites can keep your audience interested and coming back.
Struggling to come up with regular emails? Liz Wilcox’ Email Marketing Membership (affiliate link) gives you weekly templates for just $9/month.
For more insights on building and growing your email list, check out these blog posts:
Social Media
Keep your social media active and engaging with tools like Airtable (affiliate link) and Notion for planning your ideas, and Plann (affiliate link) or Metricool (affiliate link) for scheduling and automating posts. These platforms help you organize and manage your content, so you can focus more on connecting with your audience.
Use Airtable (affiliate link) or Notion to jot down ideas and organize your content calendar. Planning ahead means you'll always have fresh posts ready.
With Plann (affiliate link) or Metricool (affiliate link), you can set up posts to go live on different platforms without needing to be online. This way, you stay consistent and have more time to connect with your audience.
Struggling to come up with regular content ideas for social media? I love Elise Darma's OnVideo membership (affiliate link), giving you 5 new ideas every week.
For more easy tips on managing your social media, check out these blog posts:
Understanding Your Marketing Stats
Get a clear picture of how your marketing efforts are doing by diving into key stats. Tools like Google Analytics, Hotjar, and the built-in analytics provided by your email and social media platforms can help you see what's working, where to improve, and how to make better decisions.
Google Analytics shows you how people navigate your site. You can see which pages are popular and which ones might need some work.
Use Hotjar to get a closer look at how visitors interact with your site through heatmaps and recordings. This helps you see what visitors find engaging and what might be confusing.
Pay attention to the open rates and click-through rates in your email marketing platforms like Mailerlite (affiliate link) or ConvertKit (affiliate link). Similarly, check insights on social media platforms to see which posts get the most likes, shares, and comments.
Regularly reviewing these statistics helps you pinpoint what is and isn’t resonating with your audience, allowing you to tweak your strategies and content to better meet their needs.
For more insights on making sense of your marketing stats, check out these blog posts:
Boost your marketing
with these resources
Free up your time and energy with these easy-to-use resources, designed to streamline your marketing efforts so you can focus on growing your business and connecting with your clients.
Auto-Tracking Marketing Metrics Toolkit
Want one easy place to keep track of all your marketing numbers, across all platforms? My Auto-Tracking Marketing Metrics Toolkit shows you how to automate tracking your numbers, so you don't have to waste hours digging through Google Analytics, Instagram Insights, and more.
Set it up once and get clear, organized insights on your content performance, audience growth, traffic sources, and more—automatically.
It will help you make smarter marketing decisions, so you can get better results in less time, even if numbers aren't your thing.
Skip the time-wasting activities and double-down on the right things, so you can grow your business faster.
Content Repurposing on Autopilot
Struggling to repurpose your long-form content into bite-sized social media posts?
You already know you should be repurposing your content – that whole “work smarter, not harder” thing… But creating repurposed content, staring at a blank screen and wondering how best to turn your long-form content into social posts, is hard.
You'll be able to have your own content repurposing machine up and running within an hour with Content Repurposing on Autopilot.
Let's make content repurposing easy!
Done-for-you Ebook & Workbook Templates
Create eye-catching lead magnets without the design stress — my Done-for-You Ebook & Workbook Templates are the perfect tool. Tailor these templates to your brand and start attracting more subscribers effortlessly. Perfect for coaches and course creators who need a quick, professional way to build their email lists. Get started today and say goodbye to blank page panic.
Image: I've been using the Ashley E-book & Workbook Template and it's made my life so much easier! I was really stuck getting my ideas out of my head before I used the template but being able to grab and customise the pages I want (and there are so many great options!), and not be faced with a blank A4 doc in Canva, has taken so much of the friction out of the process for me. I've downloaded a lot of templates before, but this is the only one I've been able to actually use, and not once, but over and over again. 😍 – Natalie Chalmers
Ready to turn your ideas into engaging lead magnets? Grab your templates now and make it happen!
Plug-and-play Slide Deck Templates
Stop worrying about your next presentation — my Plug-and-Play Slide Deck Templates are here to help. Designed for webinars, masterclasses, or online courses, these templates allow you to create visually stunning presentations that captivate your audience from start to finish. Created for educators and presenters ready to inspire without the hassle of design.
Want to deliver your next presentation with impact? Download your templates and shine confidently!
Social Media Launch Toolkit
Simplify your next launch with my Social Media Launch Toolkit. Packed with templates, captions, and schedules, it helps you plan and execute a successful launch while saving time and effort. Specifically for busy entrepreneurs who want to maximize their reach and engage their audience effortlessly.
Looking to launch without the overwhelm? Grab your toolkit today!
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