6 steps to improve an old blog post
If you’ve been blogging for a while, you’ll have lots of great content just sitting around in your archives. All that content is probably not being read as much as it could be. Your writing has improved over time and it’s unlikely that every page and every single blog post you have on your site is amazing. There always are things in our content we can improve upon. You want your content to be the best it can be, so read on for 6 ways to improve an old blog post.
Improve an old blog post: NOT all posts are created equal
Not all posts will be equally useful to clean up & improve, so focus on posts that have “evergreen” content, which is content that’s basically timeless, for example I could have a post on color psychology, that’s unlikely to change a lot over the years. A post on some design trend might not be as hot a few years down the line, so that’s less likely to be linked to later on. So for improving & cleaning up older posts, focus on those timeless posts that will still be able to get traffic even a long time after you’ve posted them.
Here are 6 steps to improve an old post:
Improve the title
A title can mean the difference between a post being read or not. Use keywords in your title & in your post. This will not only help readers quickly find out if they’ve found the information they’re looking for, it also really helps your SEO. That said, don’t overload your content with keywords. Google and other search engines regularly update the way they index and rank sites. The only constant with these updates is the focus on content being truly valuable to humans. So while you can and should make sure you’re using keywords in your posts & titles, you also need to keep it easy to read and have valuable information for your visitors.
Your title needs to invite people to read your post, but if your opening lines are no good, people will stop reading right there.
Add a Call-to-Action
What do you want people to do after reading this blog post? Add a call to action to make them do that!
Add depth to your post
Adding examples and graphics, suggest further reading or share your opinion if the post was originally very fact-heavy.
Most people rarely read every single word on a page or blog post; instead, they scan the page, picking out individual words and sentences. You need to make sure your content is scannable. This means:
- break up longer text with meaningful subheadings
- highlight keywords
- bulleted or numbered lists
- one idea per paragraph
You can also break up longer text with photos, illustrations, charts and other graphics.
A lot of content can be improved with some extra proof reading. Also pay attention to links that may have become dead, or facts and other info that’s become outdated or inaccurate.
Your readers may interact with your posts for days, weeks, months or years after it was first posted. Follow up on recent comments, even if it’s on an old post.
Once you’ve cleaned up & improved an old blog post, you might be able to add some new & current information and re-post it. For SEO purposes, avoid duplicate content by either using the same permalink of the old one for the new one and remove the old one, or if you have the date in your permalinks, redirect the old post to the new post.
Do you regularly improve old posts? And if you do, what do you do to improve them?