60 digital product ideas for coaches (that are easy to create)

If you’re looking for ways to help more people in your business, digital products are the answer. I’ve helped many online business owners create successful offers like online courses, cooking guides, and meditation tracks. And in my own business, I’ve created Canva templates, which help you create digital products faster and easier.

In this blog post, I’m sharing beginner-friendly ideas for different types of digital products,  so you can find the one that best fits your budget, skills, and business goals. From e-books and workbooks to printables and online courses, I’ll walk you through each idea, providing tips on how to design and market these products effectively. Learn how to use your expertise and Canva’s user-friendly tools to create valuable resources for your clients, boost your brand visibility, and create additional income streams. 

Whether you’re a wellness coach, career coach, relationship coach, or any other type of coach, these digital product ideas will help you expand your offerings and boost your income.

What is a digital product?

Digital products are non-physical items that are produced and delivered in a digital format. They can include a wide range of items, such as e-books, online courses, software, templates, audio files, and more. Unlike physical products, digital products can be downloaded or accessed online, making them convenient for both creators and customers. It’s also a lot cheaper to create digital products than physical products. Once created, digital products can be distributed at a minimal cost, allowing for high-profit margins. And because they can be accessed and purchased by customers from around the world, they give you more potential customers than you would have for physical products.

Many people will tell you that digital products = passive income. I don’t agree with that view. Yes, digital products can be sold repeatedly, with automatic fulfillment and without having to spend more and more hours creating results like you would for 1:1 clients. But it’s not a completely passive income stream: Selling digital products is infinitely scalable, but it does require a lot of marketing.

Digital products can be easily updated, expanded, or repurposed, so it’s easy for creators to adapt to market demands. If you want to learn more about repurposing paid products, I love the Once Upon An Offer workshop by Elizabeth Goddard (affiliate link).

Choosing the right digital product for your coaching business

When choosing the right digital product for your online business, consider the following:

• Skills and expertise: Choose a digital product that aligns with your strengths and knowledge so you can create and deliver a high-quality product.
• Target audience: Understand the pain points and preferences of your audience to create digital products that provide valuable solutions.
• Realistic goals: Set achievable goals for your digital product sales, considering the time and resources required for creation and marketing. You should know that a 2% conversion rate is average for digital products. This means that if you get 100 visitors to your sales page, you should expect 2 purchases. There are things you can do to have a better-than-average conversion rate, but you’ll also need to do the marketing to get a lot of people to your sales page if you want more sales.

Read my guide on how to create your first digital product to learn more about doing market research, competitor research, validating your idea, and the steps to take to bring your product to life.

Types of digital products

There are many types of digital products that you can create and sell online. The best-selling digital products that coaches can create are:

E-books

Creating e-books is a powerful way for coaches to share their expertise and provide valuable insights to their clients. E-books can serve as comprehensive guides, covering topics relevant to your coaching niche. 

E-books can be created at a low cost and are easy to distribute, so they’re an affordable way to share information. For coaches, e-books are a great tool for establishing authority in their niche, providing detailed and valuable information to clients.

An e-book is quite possibly the easiest digital product to create in Canva. Don’t want to start from scratch? Get one of my E-book/Workbook Templates to get you started quickly! They’re available in US Letter as well as A4 size and include 89 different page layouts, including:

• 5 Cover page designs
• 1 Copyright page layout
• 3 Table of Contents page layouts
• 3 Section/Chapter Title page layouts
• 30 Content page layouts

and more, so they’re perfect for creating e-books!

10 E-book ideas for coaches

• 10 Steps to Personal Transformation (Life coaches)
• Steps to Boost Confidence and Self-Esteem (Life coaches)
• A Guide to Meal Planning (Health coaches)
• A Guide to Navigating Career Changes (Career coaches)
• Tips on Communication and Connection to Build Lasting Relationships (Relationship coaches)
• A Guide to Online Dating Success (Dating coaches)
• A Guide to Financial Planning and Wealth Building (Financial coaches)
• A Guide to Raising Happy and Resilient Children (Parenting coaches)
• A Guide to Finding Peace and Healing after Loss (Grief coaches)
• A Guide to a Fulfilling Retirement (Retirement coaches)

Workbooks and worksheets

Workbooks are an excellent addition to coaching sessions, providing clients with actionable exercises and prompts to facilitate their growth, but they can also be sold stand-alone, perhaps with a little bit of additional guidance in text (or turn them into a workshop or course with some video guidance).

Like E-books, they can be created at a low cost and are easy to distribute. These, too, are a great tool for establishing authority in your niche.

Learn how to create an interactive, fillable PDF workbook using Canva here.

Don’t want to start from scratch? Get one of my E-book/Workbook Templates to get you started quickly! They’re available in US Letter as well as A4 size and include 89 different page layouts, including:

• 8 Challenge page layouts (3-Day, 5-Day, 7-Day, 10-Day, 14-Day, 21-Day, 4-Week, 30-Day)
• 1 Priority Matrix
• 6 Assessment pages
• 1 Progress Tracker
• 13 Worksheet pages
• 2 Checklist pages, including an Action Items section and columns for use on content pages
• 1 Notes page

and more, so they’re perfect for creating workbooks!

10 Workbook/Worksheet ideas for coaches

• Workbook for Setting and Achieving Life Goals (Life coaches)
• Self-Esteem Builder Workbook: Daily Exercises for Confidence (Life coaches)
• 90-Day Fitness and Nutrition Tracker (Health coaches)
• Career Progress Tracker: Mapping Out Your Path to Success (Career coaches)
• Relationship Improvement Workbook: Strengthening Your Bond (Relationship coaches)
• Relationship Readiness Assessment (Dating coaches)
• Business Growth Action Plan Workbook (Business coaches)
• Personal Budget Tracker and Financial Goal Setting (Financial coaches)
• Daily Spiritual Practice Journal (Spiritual coaches)
• Reflective Journal for Healing and Processing Grief (Grief coaches)

Printables

Printables are digital products that coaches can create to help clients stay organized and focused. They can be anything from goal-setting checklists to encourage accountability, daily or weekly planners to enhance productivity, to quotes and affirmations to stay motivated.

Don’t want to start from scratch? Get one of my E-book/Workbook Templates to get you started quickly! They’re available in US Letter as well as A4 size and include 89 different page layouts, including:

• 2 Quotes/Affirmations pages
• 8 Planner pages, including 90-Day, 30-Day, Monthly, Weekly, and Daily Planners
• 1 Habit Tracker
• 1 Progress Tracker
• 2 Checklist pages, including an Action Items section and columns for use on content pages

and more, so they’re perfect for creating printables!

10 Ideas for printables that coaches can create

• Monthly Goal Setting Planner (Life coaches)
• Weekly Meal Prep and Grocery List (Health coaches)
• Resume Building Template and Checklist (Career coaches)
• Daily Connection Exercises for Couples (Relationship coaches)
• First Date Tips and Conversation Starters (Dating coaches)
• Monthly Budget and Expense Tracker (Financial coaches)
• Spiritual Affirmations and Daily Quotes (Spiritual coaches)
• Positive Parenting Tips and Daily Schedules (Parenting coaches)
• Daily Empowerment Affirmations (Empowerment coaches)
• Retirement Activity and Hobby Planner (Retirement coaches)

Audio files or private podcasts

If your topic doesn’t necessarily need video, audio files or private podcasts can be a great way to share educational or inspirational content.

This gives customers the flexibility to listen wherever they are, whether they’re in the car on their commute or listening while doing household chores. 

You can simply share the audio file so customers can download it, or you can set up a private podcast using Hello Audio (affiliate link).

10 Audio product ideas for coaches

• Morning Affirmations for a Positive Day (Life coaches)
• Guided Mindfulness Meditations for Stress Relief (Health coaches)
• Career Advice Series: Navigating the Corporate Ladder (Career coaches)
• Effective Communication in Relationships (Relationship coaches)
• Confidence and Charisma Tips for Dating (Dating coaches)
• Guided Meditations for Spiritual Growth (Spiritual coaches)
• Parenting Tips and Support Podcast (Parenting coaches)
• Soothing Soundtracks for Grief and Recovery (Grief coaches)
• Confidence Boosters: Guided Reflections and Exercises (Empowerment coaches)
• Retirement Ready: Tips and Advice for a Happy Retirement (Retirement coaches)

Online courses and workshops

Online courses and workshops provide structured learning experiences on a specific topic, often including video lectures, quizzes, and assignments.

These are THE most profitable type of digital product with a high demand and high perceived value. You can sell a course or workshop for a much higher price than you could an e-book or workbook.

Like e-books and workbooks, these are great for establishing authority in your niche.

However, these can be a little harder or at least more time-consuming to create. Apart from video lessons, you may need to create multiple workbooks (or a longer one) for students to work through the lessons, create quizzes and assignments or other interactive elements that help your students learn as well as implement what they’re learning.

Don’t want to start from scratch? Use my Slide Deck templates to save hours creating your video lessons!

For accessibility, you should also add closed captions and transcripts to your videos. I love Otter.ai (affiliate link) to generate and edit transcripts, and you can also download a file to add closed captions easily.

For a quick way to create your first online workshop, I love the The 10 Day Offer:
Created, Launched and Sold workshop by Elizabeth Goddard (affiliate link).

Need help designing materials for your workshop or course, or setting up the tech for it? Work with me.

10 Ideas for online courses and workshops that coaches can create

• Mindset Mastery: Transform Your Thinking for Success (Life coaches)
• Holistic Health: Integrating Wellness into Your Life (Health coaches)
• Career Advancement: Strategies for Professional Growth (Career coaches)
• Dating Dynamics: From First Impressions to Lasting Connections (Dating coaches)
• Financial Freedom: Creating Wealth and Security (Financial coaches)
• Spiritual Development: Deepening Your Connection (Spiritual coaches)
• Positive Parenting Techniques: Building Strong Family Bonds (Parenting coaches)
• Healing after Loss: A Grief Recovery Course (Grief coaches)
• Empowerment Essentials: Building Lasting Confidence (Empowerment coaches)
• Retirement Planning: Making the Most of Your Golden Years (Retirement coaches)

Membership sites

Creating a membership site can provide ongoing support and resources for your clients, fostering a sense of community. These are great for recurring revenue through membership fees, but also need regular updates to keep members in the membership. 

A membership can contain different digital products (e-books, workbooks, worksheets, printables, workshops, audio content, and more). Many memberships also include a dedicated space for client interaction, like a Facebook group or other community site, and live Q&A sessions.

If you can create a monthly or weekly resource for your members, this can be a great option.

10 Ideas for memberships that coaches can create

• Exclusive Resources and Community Support for Personal Growth (Life coaches)
• A Community for Health and Fitness Enthusiasts (Health coaches)
• Networking and Skill Development Platform (Career coaches)
• A Supportive Environment for Couples (Relationship coaches)
• Connecting Singles for Meaningful Interactions (Dating coaches)
• Financial Empowerment Community (Financial coaches)
• A Community for Exploration and Support (Spiritual coaches)
• A Community to Connect with Fellow Parents (Parenting coaches)
• A Grief Support Group to find Comfort and Connection (Grief coaches)
• Exclusive resources and a social group for retirees (Retirement coaches)

Designing beautiful digital products

I recommend writing your content in a Google Doc or Word doc first, then copying and pasting it into Canva as you design. Set up a brand kit in Canva so you can easily use your brand colors and fonts for consistency. 

• Use photos, illustrations, and infographics to break up text
• Use color combinations and fonts that are easy to read

Don’t want to start from scratch? Browse my Canva Template Shop for E-book/Workbook Templates as well as Slide Deck Templates – they’ll save you hours designing your products in Canva!

How to sell digital products

You can start selling your digital products with a simple PayPal link or Stripe checkout link.

If you already have your mailing list on Mailerlite (affiliate link) or Kit (formerly ConvertKit) (affiliate link), check out their built-in options for selling digital products.

If you want a more robust cart and checkout platform, I love ThriveCart (affiliate link). It’s a one-time fee and it even has its own course platform called Learn that’s included for free with the purchase of their cart software. For more features, Learn+ is a great upgrade for an additional one-time fee.

Alternatively, if you already have a WordPress site, you can use WooCommerce (affiliate link) to start selling digital products on your site. If you don’t use WordPress and plan to sell lots of different digital products, Shopify (affiliate link) is another popular e-commerce platform that can also be used for selling digital products.

Once you have the payment method(s) and automated delivery set up, it’s time to promote your product! 

Promote it on your website or blog and create a lead magnet and automated email sequence that sells the product. For example, you can offer a small part, like the first chapter of an ebook, for free as a lead magnet and set up automated emails to sell the full ebook.

When you first launch your product, you can offer early-bird or introductory pricing or bonuses to get more people to buy.

Promote it on social media platforms by showcasing excerpts or exercises, and once established, share testimonials or case studies. You might like my 25 launch post ideas for digital products.

Need help designing your digital product or setting up the tech for it? Work with me.