If you’re a coach and you want to add a product to your business that keeps selling while you’re focused on other things, this post is for you. I’ve put together 60 digital product ideas across 6 different formats, with 10 examples for each, covering everything from life coaching to financial coaching to grief coaching.
Whether you’re just starting out or you have an established business and want to add a low-maintenance income stream, there’s something here for you.
What is a digital product?
Digital products are non-physical items delivered in a digital format. For coaches, that typically means things like ebooks, workbooks, templates, audio recordings, online courses, and memberships. They can be downloaded or accessed online, which makes them easy to deliver automatically once they’re set up.
Unlike 1:1 coaching, digital products can be sold repeatedly without you having to put in more hours for each new client. That said, I’d push back a little on the idea that digital products equal passive income. They don’t require your time to deliver, but they do require consistent marketing to sell. Selling digital products is infinitely scalable, but it’s not a completely hands-off income stream.
The other advantage: digital products are low-cost to create and can be updated, expanded, or repurposed over time.
Choosing the right digital product for your coaching business
Before you start creating, it’s worth thinking through a few things:
Skills and expertise. The best digital product is one that comes naturally to you. If writing comes easily, an ebook is a good fit. If you’re comfortable on camera or audio, a course or podcast might suit you better.
Your audience. What are the specific problems your clients come to you with? A good digital product solves one of those problems clearly and completely.
Realistic expectations. A 2% conversion rate is average for digital products. That means for every 100 visitors to your sales page, you can expect around 2 purchases. There are things you can do to improve that number, but the point is: you’ll need traffic, not just a great product. The marketing matters as much as the product itself.
Read my guide on how to create your first digital product for more on validating your idea and getting it to market.
Types of digital products for coaches
Ebooks
Ebooks are one of the most common digital products for coaches, and for good reason. They’re relatively quick to create, low-cost to produce, and easy to deliver automatically. They work well as a standalone paid product, as a lead magnet (where you offer a free chapter or shorter version), or as a bonus bundled with a course.
An ebook works best when it covers a specific problem or topic in depth. Think of it as the written version of what you’d tell a client who asked “where do I even start with [topic]?”
You can create an ebook in Canva. If you don’t want to start from scratch, my ebook and workbook templates give you 89 pre-designed page layouts, available in both A4 and US Letter size, that you can customise to your brand in an afternoon.
10 ebook ideas for coaches:
- 10 steps to personal transformation (life coaches)
- A guide to building lasting confidence and self-esteem (life coaches)
- A beginner’s guide to meal planning and nutrition (health coaches)
- Navigating a career change: a step-by-step guide (career coaches)
- Communication and connection: how to strengthen your relationship (relationship coaches)
- A guide to online dating: from profile to first date (dating coaches)
- Financial planning basics: building wealth from where you are (financial coaches)
- Raising resilient children: a practical guide for parents (parenting coaches)
- Finding peace after loss: a guide for the grieving (grief coaches)
- Planning for a fulfilling retirement (retirement coaches)
Workbooks and worksheets
Workbooks take an ebook one step further by giving clients something to actively work through. Instead of just reading, they’re filling in prompts, completing exercises, and tracking their progress. That makes workbooks feel more practical and often more valuable.
You can sell a workbook on its own, bundle it with a course, or offer it as a companion to 1:1 coaching sessions. Worksheets are a lighter version of the same idea: a single page or small set of pages focused on one specific exercise or outcome.
Both are great for establishing credibility in your niche, because a well-designed workbook shows that you’ve thought through the process of getting from A to B.
Learn how to create an interactive, fillable PDF workbook in Canva here.
My ebook and workbook templates include 13 worksheet layouts, 6 assessment pages, a progress tracker, challenge pages (3-day through 30-day), and more, so you can build a polished workbook without starting from scratch.
10 workbook and worksheet ideas for coaches:
- Goal-setting workbook: defining and achieving your next big goal (life coaches)
- Self-esteem builder: daily exercises for lasting confidence (life coaches)
- 90-day fitness and nutrition tracker (health coaches)
- Career progress tracker: mapping your path to your next role (career coaches)
- Relationship strengthening workbook: 30 days of connection exercises (relationship coaches)
- Relationship readiness assessment (dating coaches)
- Business growth action plan (business coaches)
- Personal budget tracker and financial goal-setting workbook (financial coaches)
- Daily spiritual practice journal (spiritual coaches)
- Reflective journal for grief and healing (grief coaches)
Printables
Printables are single-page or short-form digital products that clients can print out and use. Think planners, trackers, checklists, affirmation cards, and calendars. They’re quick to create and quick to use, which makes them easy to sell at a lower price point.
They work well as an entry-level product or as an add-on to a larger offer. A coaching client who isn’t ready to buy a full course might happily spend a small amount on a weekly planner designed for exactly where they are right now.
My ebook and workbook templates include planner pages, habit trackers, checklists, and affirmation pages that are easy to turn into standalone printable products.
10 printable ideas for coaches:
- Monthly goal-setting and reflection planner (life coaches)
- Weekly meal prep planner and grocery list (health coaches)
- Resume-building checklist and template (career coaches)
- Daily connection exercises for couples (relationship coaches)
- First date preparation guide and conversation starter list (dating coaches)
- Monthly budget and expense tracker (financial coaches)
- Daily spiritual affirmations and reflection prompts (spiritual coaches)
- Positive parenting tips and daily routine planner (parenting coaches)
- Daily empowerment affirmations (empowerment coaches)
- Retirement activity and bucket list planner (retirement coaches)
Audio products and private podcasts
If your topic doesn’t require visuals, audio is a flexible and often underused format. Clients can listen in the car, on a walk, while doing household tasks. That accessibility is genuinely useful.
You can deliver audio as a downloadable file, or set up a private podcast feed using a tool like Hello Audio (affiliate link), which lets listeners subscribe through their usual podcast app.
10 audio product ideas for coaches:
- Morning affirmations for a positive and focused day (life coaches)
- Guided mindfulness meditations for stress relief (health coaches)
- Career advice audio series: navigating the next step (career coaches)
- Effective communication in relationships: a 5-part audio guide (relationship coaches)
- Confidence and charisma tips for dating (dating coaches)
- Guided meditations for spiritual growth and grounding (spiritual coaches)
- Parenting support audio series: real advice for real situations (parenting coaches)
- Soothing audio for grief: guided reflections for healing (grief coaches)
- Confidence boosters: guided exercises for building self-belief (empowerment coaches)
- Retirement ready: tips and reflections for your next chapter (retirement coaches)
Online courses and workshops
Courses and workshops are the highest-value digital product format, and usually the highest-priced. The additional structure, video content, and depth of a course justifies a much higher price point than an ebook or workbook.
The trade-off is that they take more time to create. You’ll need video lessons (or audio with slides), workbooks or worksheets to support the learning, and ideally some interactive elements like quizzes or assignments.
For video lessons, my slide deck templates are a fast starting point. They include cover slides, content slides, framework slides, testimonial slides, and CTA slides, so you’re not building from scratch.
For accessibility, it’s worth adding closed captions and transcripts to your videos. Otter.ai (affiliate link) generates transcripts you can edit and export easily.
10 online course and workshop ideas for coaches:
- Mindset mastery: rewiring your thinking for lasting change (life coaches)
- Holistic health: a practical approach to whole-life wellness (health coaches)
- Career advancement: strategies for your next move (career coaches)
- Dating dynamics: from first impressions to meaningful connections (dating coaches)
- Financial freedom: building wealth and security from where you are (financial coaches)
- Spiritual development: deepening your practice (spiritual coaches)
- Positive parenting: building strong, connected family relationships (parenting coaches)
- Healing after loss: a guided grief recovery course (grief coaches)
- Empowerment essentials: building confidence that lasts (empowerment coaches)
- Retirement planning: making the most of your next chapter (retirement coaches)
Membership sites
A membership site gives clients ongoing access to content and support for a recurring fee. That makes it one of the few digital product models that generates predictable monthly income.
Memberships typically include a mix of content (resources, workshops, templates, audio), a community space, and often regular live Q&As or group calls. The recurring revenue is the appeal. The requirement is consistent new content to keep members engaged, so it suits coaches who enjoy creating regularly and have a clear ongoing topic to work through.
10 membership ideas for coaches:
- Monthly personal growth resources and group community (life coaches)
- Health and fitness community with monthly resources and live Q&As (health coaches)
- Career development platform with monthly skill-building workshops (career coaches)
- Couples support community with monthly connection resources (relationship coaches)
- Community for singles, with monthly workshops and meetup guides (dating coaches)
- Financial empowerment community with monthly planning resources (financial coaches)
- Spiritual exploration community with monthly practices and discussions (spiritual coaches)
- Parent support community with monthly resources and group calls (parenting coaches)
- Grief support community with monthly guided content and connection (grief coaches)
- Retiree community with monthly resources, events, and discussion (retirement coaches)
Designing your digital products
I recommend writing your content in a Google Doc first, then copying it into Canva to design. Set up a brand kit in Canva so your colours and fonts are consistent across everything you create.
A few things that make a difference:
- Use photos, illustrations, or simple infographics to break up long stretches of text
- Use colour combinations and fonts that are easy to read on screen and in print
- Keep layouts clean. More white space usually means more readable
If you want a shortcut, my Canva template shop has ebook and workbook templates and slide deck templates designed specifically for coaches and course creators. You can have a polished, professional product ready without spending days on design.
How to sell your digital products
You can start simply: a PayPal or Stripe checkout link, connected to an automated delivery system, is enough to make your first sale.
If you’re already using MailerLite (affiliate link) or Kit (affiliate link) for your email list, both have built-in options for selling digital products. For a more robust cart setup, ThriveCart (affiliate link) is a one-time fee with its own course platform included.
Once payment and delivery are set up, it’s time to promote.
First, decide whether you’ll sell it as an evergreen product or only during live launches. Evergreen means it’s available all the time, sold through automated systems. A launch means a defined open/close window with more active promotion.
For evergreen sales, a lead magnet connected to an automated email sequence is one of the most reliable systems. Offer a free taster (a chapter, a worksheet, a short audio) that leads naturally into the paid product, and set up emails that do the selling for you. My guide on lead magnets covers how to set this up, and if you’re looking for lead magnet ideas specifically, I have a dedicated post on lead magnet ideas for coaches too.
For launch promotion, social media content showing excerpts, results, or behind-the-scenes of the product helps. Once you have buyers, their testimonials become one of your strongest marketing assets. My 25 launch post ideas are a good starting point if you’re not sure what to post.
If you want help getting the right systems in place to sell your digital products consistently, the Free Evergreen Funnel Audit is a good first step. It’s a free 30-minute call where I walk through your current setup and show you where the gaps are.
