How to check your site for broken links
The other day I was looking at someone’s sales page on a service I was interested in. I was getting ready to buy, but the moment I clicked their call-to-action button, they lost me. Literally. The button lead to a 404 error, or “Page not found”. Apart from checking every link on your sales page when you create it, you need to make sure your links keep working. It shouldn’t matter whether someone comes to your sales page an hour, a week or a year from now.
Stop losing clients: Check for broken links regularly
- Broken Link Check — Online, limited to 3000 pages.
- LinkChecker — Windows, Mac & Linux
- Integrity — Mac only
You need to regularly check all the links on your site, on your pages as well as in blog posts. Using one of these tools, it’s super easy to keep the links in your older blog posts up to date, as you don’t have to manually go through everything to check the links. If an older post suddenly becomes popular, your links have been checked and you already fixed any broken links when they came up. (Though if an older post suddenly becomes popular, you should still check if it’s consistent with the current style of your website, make sure there are tweetables, an image to pin and add a call to action to the bottom of the post.)