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Website Strategy

How to turn more visitors into subscribers

You’ve decided on your website strategy and created a call-to-action on every page. As a service-based business owner, the main goal of your site is probably to get clients. But here’s the thing: 95% of visitors won’t buy anything on their first visit. Instead of trying to get those first-time visitors to buy, get them…

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How to create fillable PDFs with free online tools

How to create fillable PDFs with free online tools

Want more subscribers? I’m sure you know you need to use opt-in freebies or content upgrades to grow your list. Worksheets or workbooks are great for this. And it doesn’t have to cost a fortune to create them! I’m going to walk you through creating fillable PDFs using free online tools so you can create worksheets or a workbook for your subscribers.

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How your website can help you go from side-hustle to full-time faster

How your website can help you go from side-hustle to full-time faster

The stats from Google Analytics show your marketing efforts are paying off, the amount of people visiting your site is steadily growing. But you’re struggling to turn those visitors into subscribers, let alone clients. If that sounds like you, you might’ve missed the essential first step to building an effective website. The first step to…

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Beginner’s Guide to Google Analytics

Beginner's Guide to Google Analytics

I was recently helping a client speed up her site, when I found she was using both Google Analytics and another statistics plugin. Using both means additional scripts have to be loaded on the page, which slows down a site. I recommend only using Google Analytics. When I asked her if she was actually using both,…

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How to improve your site navigation

How to improve your site navigation

Even with great content, if visitors can’t find what they’re looking for, they’ll just leave. Make sure it’s easy to navigate your site: here’s how you can improve your site navigation. Improve your site navigation: Planning Planning is one of the most important steps in any web design process. You should be planning out your content and…

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