Skip to content
How to track your conversion rate in Google Analytics and understand your stats so you can turn more visitors into subscribers and clients.

How to track your conversion rate in Google Analytics

How do you know how well your sales page or landing page is performing? If you haven’t heard of the term conversion rate, it’s the percentage of visitors that complete a certain action. That action could be to buy your offer from your sales page, or sign up for your opt-in freebie. You can track…

How to create a custom 404 error page in WordPress

How to create a custom 404 error page in WordPress

We’ve all clicked links that lead to an error page. We click a link because it’s something we’re interested in, so getting an error page is always disappointing. And what do you do when you’re greeted with a “Sorry, this page wasn’t found” message? Usually we just click away and move on. You don’t have…

How to add a custom Pin It button in WordPress

How to add a custom Pin It button in WordPress

Promoting your website can be a lot of work, but you can make it easier on yourself by letting your visitors help you promote your website! Make it easy for your visitors to pin your images: here’s how to add a custom pin it button in WordPress. The jQuery Pin It Button for Images plugin allows you…

Beginner's Guide to Google Analytics

Beginner’s Guide to Google Analytics

I was recently helping a client speed up her site, when I found she was using both Google Analytics and another statistics plugin. Using both means additional scripts have to be loaded on the page, which slows down a site. I recommend only using Google Analytics. When I asked her if she was actually using…

How to add tweetables to your posts

How to add tweetables to your posts

Make it easy for your visitors to promote your amazing content: add tweetables to your WordPress site. There are loads of great plugins for WordPress, but you don’t always need a plugin! Plugins add functionality, but they can also slow your site down. If you don’t need to use them, don’t use them. And to…