Blog

Tips & tutorials for
creating and selling digital products

Funnel Design & Optimization

37 lead magnet ideas for health and wellness coaches

37 lead magnet ideas for health and wellness coaches

Looking for lead magnet ideas for your coaching biz? Here are 37 lead magnet ideas for coaches in the health and wellness niche that you can use to grow your email list. Whether your focus is on self-care, mental health, healthy eating & recipes, meditation, stress reduction and mindfulness, fitness, or sleep — this list…

Step-by-step guide to lead magnets

A step-by-step guide to lead magnets: grow your email list

Are you looking to grow your email list and attract potential customers? Lead magnets are the answer! In this step-by-step guide, I explain what lead magnets are, why they’re essential for online businesses, and provide tips on creating effective lead magnets that resonate with your target audience. Plus, I’ll give you a comprehensive list of…

9 common sales page mistakes and how to fix them

9 common sales page mistakes and how to fix them

Did you create your sales page yourself and have no clue why it’s not making sales? Keep reading to find out if you’re making one of these 9 common mistakes solopreneurs make when they create their own sales pages. Now, before we get into the mistakes, you need to know whether there’s actually a problem…

4 ways to get more traffic to your sales page

4 ways to get more traffic to your sales page

When your sales page isn’t making you sales, it might not be a problem with your sales page. Imagine you’ve just re-decorated your dining room. It’s gorgeous and great for inviting guests over. You make delicious meals and talk about something really interesting every day, but no one is coming over. You’re just talking to…

What is a good conversion rate?

What is a good conversion rate? (And how to improve it)

Wrapping up a launch that didn’t meet your expectations can be disappointing, but your conversion rate might not be the problem. How to calculate your conversion rate You can calculate your conversion rate by taking the number of sales, or conversions, and dividing that by the number of unique visitors to your sales page. You’ll…

How do you know how well your sales page or landing page is performing? You can track your conversion rate in Google Analytics. You set up a goal, and see where visitors came from and which pages/posts get you the most subscribers or sales.

How to find your conversion rate in Google Analytics

How do you know how well your sales page or landing page is performing? If you haven’t heard of the term conversion rate, it’s the percentage of visitors that complete a certain action. That action could be to buy your offer from your sales page or sign up for your opt-in freebie.

You can track your conversion rate in…

How to create a product mockup graphic in Canva

How to create a digital product mockup in Canva

You’re working on a sales page and want to create a mockup graphic showing your digital product or online course? In this tutorial, I’m going to show you how to do that in Canva. Start by logging in to your Canva account and click to create a new design, or choose one of the options…

How to create a custom PayPal button

How to create a custom PayPal buy now button

If you’ve chosen PayPal to get paid online, the way the default Buy Now button looks might not look so great on your sales page. In this tutorial, I’m showing you how to create a custom PayPal button, for your website using a page builder as well as when you need to use HTML and…

Should you have a separate testimonials page?

Where & how to use testimonials on your website

If you’re selling coaching or consulting services through your website, client testimonials should be a key content element on your website. Testimonials are statements from your (former) clients about their experience working with you. They work well because they establish credibility and trust by using other people’s opinions of your service. If used well, they…

Course Launch Planner & Checklist

Everything you need to do for a launch – without burning yourself out before enrollment opens

Prepare for your course launch using my free Course Launch Planner & Checklist.

It'll help you create a plan, stop wasting time googling, and avoid missing any of the million moving pieces so you can feel prepared & confident about your launch.