Blog

Funnel Design & Optimization

Hi!

I'm Anouska

I help you create and launch digital products, so your business keeps working even when you rest.

I’m here to manage the behind-the-scenes of your launch while you focus on coaching and teaching.

Categories

Canva Template Shop

Create stunning digital products and promotional materials with my easy-to-use Canva templates.

Work With Me

Looking for done-for-you services? Let me handle everything from lead magnets to full launch management.

Course Launch Planner & Checklist

Get the free
Course Launch Planner & Checklist

It'll help you create a plan, stop wasting time googling and avoid missing any of the million moving pieces so you can feel prepared & confident about your launch!

What my clients are saying:

"I'm now able to focus on what I love, coaching and teaching. Thanks to Anouska, I've had several smooth and successful course launches!"
— Rebecca Tolin, Mind-Body Coach

"I LOVE my new sales page. I’m really, really proud and happy with it! I raised my price and more people joined."
— Erika Vieira, YouTube Coach

Get in touch
Have questions or need more info? I’m here to help!

Contact me

How to grow your audience before your next launch

Launching a course is both exciting and challenging, especially when you’re balancing everything from content creation to tech setup. As someone who’s been down this road, both as a launch manager and someone who’s built a business with digital products, I totally get how important (and challenging!) growing your audience can be before you even…

37 lead magnet ideas for health and wellness coaches

37 lead magnet ideas for health and wellness coaches

Looking for lead magnet ideas for your coaching biz? Here are 37 lead magnet ideas for coaches in the health and wellness niche that you can use to grow your email list. Whether your focus is on self-care, mental health, healthy eating & recipes, meditation, stress reduction and mindfulness, fitness, or sleep — this list…

Step-by-step guide to lead magnets

A step-by-step guide to lead magnets: grow your email list

Are you looking to grow your email list and attract potential customers? Lead magnets are the answer! In this step-by-step guide, I explain what lead magnets are, why they’re essential for online businesses, and provide tips on creating effective lead magnets that resonate with your target audience. Plus, I’ll give you a comprehensive list of…

9 common sales page mistakes and how to fix them

9 common sales page mistakes and how to fix them

Did you create your sales page yourself and have no clue why it’s not making sales? Keep reading to find out if you’re making one of these 9 common mistakes solopreneurs make when they create their own sales pages. Now, before we get into the mistakes, you need to know whether there’s actually a problem…

What is a good conversion rate?

What is a good conversion rate? (And how to improve it)

Wrapping up a launch that didn’t meet your expectations can be disappointing, but your conversion rate might not be the problem. How to calculate your conversion rate You can calculate your conversion rate by taking the number of sales, or conversions, and dividing that by the number of unique visitors to your sales page. You’ll…

How do you know how well your sales page or landing page is performing? You can track your conversion rate in Google Analytics. You set up a goal, and see where visitors came from and which pages/posts get you the most subscribers or sales.

How to find your conversion rate in Google Analytics

How do you know how well your sales page or landing page is performing? If you haven’t heard of the term conversion rate, it’s the percentage of visitors that complete a certain action. That action could be to buy your offer from your sales page or sign up for your opt-in freebie.

You can track your conversion rate in…

How to create a product mockup graphic in Canva

How to create a digital product mockup in Canva

You’re working on a sales page and want to create a mockup graphic showing your digital product or online course? In this tutorial, I’m going to show you how to do that in Canva. Start by logging in to your Canva account and click to create a new design, or choose one of the options…

How to create a custom PayPal button

How to create a custom PayPal buy now button

If you’ve chosen PayPal to get paid online, the way the default Buy Now button looks might not look so great on your sales page. In this tutorial, I’m showing you how to create a custom PayPal button, for your website using a page builder as well as when you need to use HTML and…

Should you have a separate testimonials page?

Where & how to use testimonials on your website

If you’re selling coaching or consulting services through your website, client testimonials should be a key content element on your website. Testimonials are statements from your (former) clients about their experience working with you. They work well because they establish credibility and trust by using other people’s opinions of your service. If used well, they…

4 types of visuals your sales page needs – and where to get them

4 types of visuals your sales page needs – and where to get them

Earlier, I shared the 9 elements you need to have on your sales page. Once you’ve written your sales page, it’s time to make it pretty – and irresistible to your ideal clients! These are the visuals you need to include on your sales page: 1. Photos of you Show your reader you’re a real…

9 elements you need on your sales page

9 elements of a sales page that converts

Creating your first (or next) sales page takes a lot of time, especially if you count everything from market research to decide your offer to copywriting, design, and connecting all the tech for payments and automated emails. A lot of coaches struggle not just with how their sales page should look (how to decide your…

How to create a customer journey for your site

How to create a customer journey for your site

You’ve spent hours upon hours setting up your website, struggling with code and Canva to make it look somewhat like what you had in mind. Why isn’t it bringing in more clients? Your website needs to be more than just pretty – it needs to be strategic. But you’re a coach – writing and designing…

Course Launch Planner & Checklist

Overwhelmed by all the moving parts of your course launch?

Do you want to launch with a clear, organized plan?

My free Course Launch Planner & Checklist will help you:

  • Set and achieve meaningful goals without burnout
  • Follow a comprehensive checklist that covers every detail—from pre-launch excitement to post-launch follow-up
  • Manage your time and energy every step of the way

Say goodbye to chaos with a clear course launch plan that covers every step, so you go into your launch feeling prepared and confident.