So you’ve just got some new Canva templates, but you don’t want your brand to look like everyone else. Once you’ve decided on the colors and fonts for your brand, you can set up a brand kit in Canva. In this blog post (and video), I’ll show you how to create a brand kit in Canva, so you can easily customize any template for your own business. Branded templates will help you create a consistent brand look across your digital products and social media graphics, which will help people recognize your brand over time.
When you log into Canva there’s an item called Brand in the left navigation under Tools, where you can find your brand kit and brand templates.
In your brand kit, you can set your brand’s colors, fonts, and logo, which you can then use to create a cohesive look across all your designs. In the free version of Canva, you can only add three colors. If you want more colors, or you want to use your brand fonts and upload your logo, you’ll need to upgrade to Canva Pro.
Creating a brand kit in Canva makes it easy to customize templates and create a consistent look for your business.
Looking for Canva templates that are easy to customize with your brand kit? Browse the Canva template shop for ebook templates, slide decks, social media graphics, and more.
Add your logo and brand colors to your Canva brand kit
To add your logo to the brand kit, click the plus and select your logo file. It will automatically select the colors from your logo to create a new palette.
You can then add new colors to your palette by clicking the plus and adding in your color code. Or you can delete the palette. You can also pick one of the default palettes in Canva.
How to upload custom fonts for your Canva brand kit
I’ve purchased this font from Creative Market that I’m going to install in Canva. When you download a font, you’ll most likely get a zip file. Before uploading it to Canva, double-click the file to unzip it.
Now we get a folder that has these font files in it. It has OTF and TTF, which are the files that you can use to install the font on your computer, and WOFF and WOFF2 which are files that you’ll need when you want to use the font on your website.
So back in Canva, you can upload a font, and you can pick any of these font files. You can then use the uploaded font in one of your text styles. You can upload multiple fonts, or pick one of the default fonts for your other text styles.
How to share your brand kit
To share your brand kit, you can invite members to your team, which is useful for when you have a virtual assistant creating graphics in Canva for your brand, or you can create a brand board graphic in Canva and share that.
How to customize templates using your Canva brand kit
To use your brand kit in Canva go to styles, and click your fonts to apply your brand fonts to the template. Click “Apply to All Pages” so that your brand fonts replace the fonts on all pages of the template.
How to apply your brand colors to your templates
You can do the same with your colors, but that just shuffles them. And when you apply to all pages, you might not be getting quite what you were hoping for.
So instead of using that feature to apply your brand colors to all pages, select an element and change its color. Then we can change all elements with this color to one of your brand colors. At the bottom of the sidebar, click the button “Change all” to do so.
Repeat this for other elements as well as for the text. After doing this, your template has your brand fonts and your brand colors.
Finding stock photos in Canva based on your brand colors
Did you know that you can also find photos based on your brand colors in Canva? Go to photos and in the search bar click this little icon then add your color.
Click “Apply filters” and you will get all photos and images that have your brand color in them. You can then use these photos in your template.
How to create multiple brand kits in Canva
If you have multiple businesses or work with clients in Canva, you can add a new brand kit for each. To select a different brand kit, go-to styles and click the brand kit name.
After clicking the brand kit name, a popup will show allowing you to select a different brand kit to use.
Now that you know how to create your brand kit and how to use it to customize your templates, learn how to create a fillable PDF workbook using Canva so that you can create opt-in freebies and course materials from the templates that now match your brand.
Canva brand kit examples
Seeing a finished brand kit is often more useful than a list of settings to fill in. Here are 4 examples, each built around a different personality, the same range my Canva template shop uses:
Modern and minimal: a bright pink, black and white palette, paired with a clean sans-serif font
Elegant and warm: a beige and cream palette, paired with a serif heading font and a soft sans-serif body font
Bold and sophisticated: a black-and-white palette, paired with a condensed all-caps sans-serif heading font and sans-serif body font
Clean and organic: a green-toned palette with soft, rounded shapes, paired with a serif heading font and sans-serif body font
None of these need more than 3 to 4 colors and 2 fonts to feel complete. If you’re stuck deciding, pick the one closest to how you want people to feel when they land on your site, then build your brand kit around that.
Looking for a Canva brand kit template?
A brand kit itself isn’t really a template, it’s closer to a settings panel: colors, fonts, and your logo, saved so Canva can apply them anywhere. What you’re probably actually after is a template that’s already built and ready for your brand kit to plug into.
That’s what my Canva template shop is for: ebook and workbook templates, slide decks, social media graphics, and Pinterest pins, all built in 4 coordinated styles, so you can apply your brand kit and have a finished, on-brand design in minutes instead of hours.
Canva brand kit FAQ
What exactly is a brand kit in Canva?
A brand kit is a saved set of your brand’s colors, fonts, and logo inside Canva. Once it’s set up, you can apply your brand to any design in a couple of clicks, instead of manually matching colors and fonts each time you start something new.
Can you edit a brand kit after you’ve set it up?
Yes. Go to Brand (or Styles, if you’re inside a design) and open your brand kit. You can update your colors, swap a font, or replace your logo whenever your branding changes. New designs will use the updated version straight away. Designs you already made won’t update on their own, so you’ll need to go back and reapply the new colors or fonts if you want them to match.
How many brand kits can you have?
That depends on your Canva plan. Free accounts get 1 brand kit, with a color palette and a logo. Canva Pro gives you 5, plus the ability to upload custom fonts. If you’re managing brand kits for multiple businesses or clients, Canva Business goes up to 100, and Enterprise higher still. For most course creators with one brand, Pro’s 5 kits leaves plenty of room to set up a second kit for a client project or a side business, if you ever need it.
Is a Canva brand kit free to use?
A basic brand kit is included on Canva’s free plan, though it’s limited to one color palette and one logo, and you can only use fonts from Canva’s built-in library. Custom font uploads, multiple color palettes, and extra brand kits are a Canva Pro feature.
