Black Friday is a huge opportunity for course creators to boost sales and connect with more of your audience. Planning ahead is key to minimizing stress. Whether you’re considering early prep or finding yourself in the last days before Black Friday, these ideas will help you create a successful Black Friday/Cyber Monday promotion.
1. Offer exciting discounts
Consider bundling your courses at a special promotional price. You could offer a percentage off or a buy-one, get-one deal where your clients get a second course free with their purchase. This strategy can encourage your audience to explore multiple aspects of what you offer, guiding them to dive deeper into your niche.
If you don’t have multiple courses to bundle, you can still create buzz with a special limited-time discount. Flash sales are perfect for creating urgency and excitement, motivating people to secure your course at a special price while it lasts.
2. Provide Black Friday-only bonuses
Who says discounts have to be the only draw? Instead, consider running a special promo with exclusive bonuses available only on Black Friday. ​You could add bonuses like Live Q&A sessions, exclusive access to recorded webinars, additional downloadable resources like eBooks or templates, or even one-on-one coaching sessions for the first X number of buyers. These bonuses add immense value without devaluing your course.
Use my templates to save hours on creating your Black Friday bonus!
3. Donating a % of sales to a charity
This is a win-win. People who already want to buy your course will feel extra good knowing a percentage of their money is going to a good cause! Plus, it builds a positive brand image and shows your commitment to making a difference.
4. Create something new
If you’re feeling up for it, create something new to offer for Black Friday. You could pre-sell a new course that you’re planning to launch soon. This validates your idea AND gets people excited and invested in what’s coming next.
Alternatively, you can host a live, workshop-style course. Workshops are perfect for providing hands-on learning and immediate value. Plus, they can be a great way to gather real-time feedback and build a stronger connection with your audience. If you haven’t hosted one before, I recommend checking out Elizabeth Goddard’s free training The 10 Day Offer: Created, Launched and Sold (affiliate link).
Get my templates to save hours creating your workshop slides & workbooks!
5. Affiliate promo
Another great idea is to create a holiday gift guide with affiliate links. Look around at what you could be sharing with your audience – maybe books, tech tools, wellness products, or even other courses. If they have affiliate programs, make sure to join them. This way, you can provide value to your audience while earning a commission on any sales made through your links.
Use my Ebook & Workbook templates to quickly create your gift guide!
Planning ahead = success
Taking time to plan your Black Friday promotion in advance can set you up for incredible success and ease much of the associated stress. If you find yourself overwhelmed with all the prep work or just want to make sure everything runs smoothly, work with me. Let’s make this your best Black Friday yet!
